Guggenheim Pop: 1960 to Now is on view at the Solomon R. Guggenheim Museum in New York, United States, from 5 June 2026 to 10 January 2027. The exhibition looks at Pop art through the Guggenheim’s own history, especially the role of British curator and critic Lawrence Alloway, whose 1963 exhibition Six Painters and the Object helped introduce Pop art to New York museum audiences.

The show brings together works from the Guggenheim collection by 29 artists, including John Chamberlain, Chryssa, Jim Dine, Richard Hamilton, Yayoi Kusama, Roy Lichtenstein, Marta Minujín, Claes Oldenburg and Coosje van Bruggen, Lucas Samaras and Andy Warhol. These are shown alongside recent acquisitions by contemporary artists such as Maurizio Cattelan, Alex Da Corte, Lucía Hierro, Douglas Gordon, Lauren Halsey, Wendy Red Star and Sheida Soleimani.

What makes the exhibition useful now is its broader reading of Pop. It is not only about 1960s consumer culture, flat colour and mass media; it also asks how images circulate today through the internet, identity, politics and everyday life.