Apoteosis Now is a project created for IVAM where Cristina de Middel’s photographs take over the museum like a cascade of images: facts, myths, intuitions, uncertainties, mutations, visions, totems and taboos. IVAM describes the exhibition as being in “Cataract mode”: both a waterfall of images and the eye condition that stops us from seeing clearly.

The show works like a visual overload, but not a random one. Each group of images behaves like a small iconographic universe: part archive, part dream, part warning about how reality is manipulated through images.

De Middel, one of the most internationally recognized Spanish photographers, uses fiction not to escape reality, but to understand it better. Here, photography becomes a tool to question the age of endless scrolling, artificial intelligence, visual saturation and the strange paradox of our time: the more images we consume, the less we may actually see.

Because this exhibition is not only about photography. It is about how we look.

In a world ruled by images, algorithms, feeds and synthetic visuals, Apoteosis Now asks a very Artlovers question: are we seeing more, or just looking faster? The exhibition turns visual chaos into a space for attention. It invites you to slow down, doubt the image, and recover your own gaze.

It is especially worth seeing in València because IVAM has a strong relationship with photography and contemporary visual culture, and this project feels made for the present: funny, critical, excessive, intelligent, and slightly apocalyptic — but not hopeless.

• A Magnum Visionary: Witness a large-scale intervention by one of the most subversive and influential voices in modern documentary photography.
• The Cataract Concept: Experience De Middel's unique layout where the sheer volume of images mirrors the chaotic flood of our digital age.
• Visual Truths: Engage with works that function as seismographs of reality, questioning what is hidden behind the images we are allowed to see.

Don’t try to understand every image one by one.

Let the exhibition hit you first as a wave. Then choose a few photographs that stop you and ask: why this one? What is it doing to my attention? Is it documentary, fiction, memory, evidence, joke, warning?

This is a show to experience slowly, precisely because it speaks about speed.