Image creditFreddie Mercury © V&A

At a glance

A trail of eight costumes across the V&A South Kensington exploring how Freddie Mercury used clothing to craft his stage persona and command stadium crowds.

Meet the artist

Freddie Mercury

Why go

This display marks Mercury’s 80th anniversary by focusing on fashion as a tool for performance rather than memorabilia, featuring rare loans from Mary Austin’s private collection shown in theatrical settings.

You'll see

Eight stage costumes · The 1973 debut album outfit · Winged catsuits from the 1970s · The 1986 Magic Tour crown and cloak · Personal wardrobe accessories

Pace of visit

The display is distributed across six different museum locations, requiring a short walk between each theatrical set.

Don't miss

The crown and cloak from the 1986 Magic Tour, which transformed Mercury into a regal figure of rock history.

Artlovers Tip

Pick up a trail map at the entrance to find all six locations. If visiting on a Friday evening, check which galleries remain open after 17:45.

Inside the exhibition

Freddie Mercury | Splendid Things at the V&A South Kensington in London, United Kingdom, examines the visual architecture behind one of rock’s most commanding performers. Curated to celebrate what would have been the singer’s 80th birthday, the display places his most famous costumes within the museum’s permanent galleries to highlight the link between fashion, theatre, and celebrity identity.

The trail features eight looks spanning Mercury’s career, including the monochrome outfit from Queen’s debut album and the distinctive winged catsuit by Wendy de Smet. Seven of these pieces are on loan from Mary Austin, Mercury’s long-term friend. Designer Tom Piper has staged these objects across six museum locations, using bespoke lighting and sound to recreate the atmosphere of different eras of his stage career.

By integrating these items into the wider collection, the V&A connects Mercury’s stagecraft to historical traditions of dress and design. It moves beyond traditional music memorabilia to show how clothing functioned as a language for the artist, allowing him to amplify his movement and persona in front of millions of spectators.

Worth travelling for?

A focused and theatrical addition to a V&A visit, perfect for those interested in the crossover between rock history, costume design, and self-invention.

Experience as an Artlover

Entry to the display is free and no advance booking is required. The museum is open daily until 17:45, with extended hours on Fridays until 22:00.

Exhibition
Plan a visit

Freddie Mercury | Splendid Things

Upcoming

Admission

Free
Fashion

Artlovers relevance

Approx 1 hour

Plan your visit

V&A South Kensington

London, United Kingdom

4.8· 68,785 reviews

Hours & rating from Google

London, United Kingdom

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